HARO and Finding P.R. Opportunities
One of my delights these days is HARO – Help a Reporter Out.
It was set up by Peter Shankman, and if you sign up, you get three emails a day full of queries from reporters who are looking for sources for stories. It takes a minute to scan through & see if any of the requests for sources relate to your business or your field of expertise.
I also use it to find PR opportunities that may relate to my clients’ businesses. Some days, there’s nothing in there at all that reminds me of any of our customers – other days I’ll send off 3 or 4 emails to different people from one HARO email. One of our customers followed up on a PR opportunity I sent him, got invited to speak on a radio show, and even before the radio show, had landed a new client through the press release about the radio show!
So if you are looking for PR opportunities in a particular field, or you have clients who might be, and you can spend 5 minutes a day skimming through three emails, it’s a great opportunity – and it’s free.
Share your HARO success stories with us if you find it’s working for you!
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