Comments on: Brand/Value Needs to Drive Everything http://www.growfromhere.com/2009/03/brand-value-needs-to-drive-everything/ Technology and Business Tips for Franchisors Wed, 24 Feb 2010 14:30:07 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Katryn http://www.growfromhere.com/2009/03/brand-value-needs-to-drive-everything/comment-page-1/#comment-190 Katryn Thu, 19 Mar 2009 13:59:54 +0000 http://www.growfromhere.com/?p=181#comment-190 You're so right about the discipline needed to say no to 'good opportunities'. I think this is one of the learnings that comes only through experience. There's a great post at on startups about the Shiny New Thing temptation particular to entrepreneurs (http://onstartups.com/home/tabid/3339/bid/6739/Entrepreneurs-and-Hey-There-s-A-Shiny-New-Thing.aspx) and I think we all go through it. But getting focussed and saying no is what really leads to building a strong & successful company. You’re so right about the discipline needed to say no to ‘good opportunities’. I think this is one of the learnings that comes only through experience. There’s a great post at on startups about the Shiny New Thing temptation particular to entrepreneurs (http://onstartups.com/home/tabid/3339/bid/6739/Entrepreneurs-and-Hey-There-s-A-Shiny-New-Thing.aspx) and I think we all go through it. But getting focussed and saying no is what really leads to building a strong & successful company.

]]> By: Christian Faulconer http://www.growfromhere.com/2009/03/brand-value-needs-to-drive-everything/comment-page-1/#comment-187 Christian Faulconer Thu, 19 Mar 2009 02:49:29 +0000 http://www.growfromhere.com/?p=181#comment-187 This is such a challenge for most of us. You have to focus, but you want to grow your business and growth opportunities present themselves all the time. It takes a lot of discipline to pass a good opportunity because it isn't your core business. The trap I've fallen into is to redefine your core business on the fly to something broader so that it includes the opportunity you are looking at. It's really hard not to say, "Our core business is whatever it is that incorporates that really cool opportunity." Thanks for the post. This is such a challenge for most of us. You have to focus, but you want to grow your business and growth opportunities present themselves all the time. It takes a lot of discipline to pass a good opportunity because it isn’t your core business. The trap I’ve fallen into is to redefine your core business on the fly to something broader so that it includes the opportunity you are looking at. It’s really hard not to say, “Our core business is whatever it is that incorporates that really cool opportunity.”

Thanks for the post.

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