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	<title>Comments on: Marketing and the Challenge of Insider Language</title>
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	<description>Technology and Business Tips for Franchisors</description>
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		<title>By: Grow From Here &#187; Business Tip - Don&#8217;t Make People Think</title>
		<link>http://www.growfromhere.com/2009/02/marketing-and-the-challenge-of-insider-language/comment-page-1/#comment-36</link>
		<dc:creator>Grow From Here &#187; Business Tip - Don&#8217;t Make People Think</dc:creator>
		<pubDate>Tue, 24 Feb 2009 22:34:10 +0000</pubDate>
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		<description>[...] you talk with customers in internal jargon for your industry?  Do they have to figure out what you mean, or are you making it easy for [...]</description>
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