Google Keywords Selector – Help the Right Customers Find You
Why Keywords?
The purpose of Search Engine Optimization is to have the right people find your website – people who are looking for your services or product. Keywords are the words that people are likely to search on. If you are have a Chinese restaurant in Vancouver, then maybe they will search on ‘Chinese Food Vancouver’ or ‘Chinese Restaurant Vancouver’. If you sell franchises especially to new immigrants, then maybe they are searching on ‘Canadian Business Opportunities’ or ‘Franchise for Immigrants to Canada’.
Step One – Know Your Keywords
The first step in getting your site optimized is learning what your best prospects are actually searching on (as opposed to what you might think they are searching on). How do you find this out?
- Ask your current customers how they found you
- Make a list of all the words that you think people might search on to find you
- Put yourself in the headspace of a prospective customer and brainstorm what you would look for
- Test & verify with Google’s Keywords Selector
Google Keyword Selector
You can find Google’s keyword selector at https://adwords.google.com/select/KeywordToolExternal. Once you have your list of words that you think are likely the ones people are searching on, go here and type in the words that you think are the most likely. The tool will show you how many people search on those keywords and suggest alternatives.
- Keyword selector example
Remember that you don’t always want the results with the most searches – you want the results with the most searches from people who are likely to buy your product.
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hi thanks for your tool thanks dave diamond