Book Review – What No One Ever Tells You About Franchising
What No One Ever Tells You About Franchising by Jan Norman, 2006
This book has three main sections; Franchisors, Franchisees and Experts.
It is a great book for a newcomer to franchising and developing a franchise, but it’s also a good reference manual for people who just want a quick reminder and overview of some of the many balls you need to keep in the air as a franchisor.
Each ‘chapter’ is one to a couple of pages related to one concept, and each concept is told as the story of an actual franchise experience along with the important concepts. Even the chapter titles alone are a good reminder of some of the basics. For example, under ‘Franchise Relationships’, the core concepts are
- A Fair Franchise Agreement
- Give Franchisees Value for Their Money
- Teamwork with Franchisees
- Persuade Franchisees to Follow the System
- Communication is King
- Creative Franchisees Improve the System
- Franchisee Training is the Number One Priority
- Ongoing Franchisee Training
- Train for Sales, Not Just Marketing
Because of the story format, the real life experiences, the short chapters and the overall breadth of concepts covered, What No One Ever Tells You About Franchising is an easy, appealing read and a good reference manual. No brilliant new insights, but solid information and very realistic.
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