Communication is like the hidden grease that makes the wheels turn smoothly in a business – when it’s there, you don’t notice it at all, but when it’s not the pain (and costs!) can grow very rapidly.

One organization that I find often has interesting and valuable resources related to communication is HumaNext, and they recently came out with their top 10 communications topics for 2012, which rang a lot of bells for me so I thought I would share the wealth.

According to their posting, they don’t use surveys to gather data, but rather look at where companies are actually investing money in communication tools and products in order to determine the hot trends.  From that data, they have identified the following top 10 communication trends for 2012 (comments in brackets are mine):

1. Employee engagement (due to the current economic challenges and need to stretch resources, this keeps its place as a hot topic)
2. Strategic Communications (more and more communications efforts need to support strategic objectives – which has the pre-requisite of needing the strategic objectives to be understood and communicated!)
3. Managers as Communicators (ties in the previous item with the need to communicate the strategic objectives)
4. Communication ROI, Measure and Audit (it’s important to know what the ROI of communications is, but the challenge is a little like preventative health – how do you measure the reduction in cost by preventing problems?)
5. Leadership Communications (leaders need to be able to communicate effectively and powerfully both within their organizations and to the outside world)
6. Managing Generations at Work (we’re all familiar with the challenges of different generations working together, but it’s not only the different expectations and attitudes, even the means of communication may be different from gen Y to the older generations)
7. Electronic Newsletters (companies are doing this more and more, but is the effectiveness still there?  are we getting into information overload / newsletter blindness – I think there are some interesting conversations to be had here.)
8. Cross Cultural Communication and Global Competence (what is a truly international communication? how do you sell to multiple very different cultures?  what does it mean to be a global organization, or, particularly, to become a global organization)
9. Diversity and Inclusion (aging workforce, growing awareness of physical and mental disabilities, more and more diverse cultural groups working together, immigration issues, minorities – the discussions can be difficult and even risky for companies)
10. Social Media (is it a fad, a tool, a money pit?  It’s definitely a hot topic and can give rise to both high potential risks and potential rewards…  Who is it useful for, and how?  And what is the actual payoff?)

All interesting questions that are part of the every day conversations in business, but I found the list interesting and a good starting point for potential discussion.

One other conversation we have been having internally relates to working remotely – while some companies have this nailed and extremely effective, others still struggle with the what, the how, and the maintaining the effective and close working relationships while at a physical distance.

Where are tbe communication challenges in your organization?  One of the above, or something different?

Katryn Business Growth, Communication

Facebook 101:

1. Some companies use personal pages to promote their business
2. Some companies have brand pages set up to promote their business
3. Facebook introduced the new ‘timeline’ feature publicly in mid December 2011 (to much controversy) – this features displays your data differently and allows viewers to scroll through all past posts and activity way back to when you first created your page.  Originally the Timeline was optional.
4. Yesterday, Facebook announced that the Timeline will be rolled out to all personal pages (i.e. no longer optional) over ‘the next few weeks’ – no more optional.  Once you get timeline (it will appear at the top of your profile, unless you choose to get it now) you will have 7 days to update it and preview it and then it will be rolled out live.

Business Implications

Currently only businesses using personal pages are impacted.  So if you are one of those (or if your personal page is connected to your business profile) you may want to get the timeline at your own convenience (i.e. schedule the time in and then get it yourself) to ensure that you can choose what will show up in the timeline.  You can hide items and delete them from the profile, and you can feature other items.  But don’t let your profile switch without you knowing what is there.

If your company uses a brand page, you are not affected yet (assuming your personal page is completely separate from that brand page).  There has been much speculation about whether the Timeline will be rolled out to brand pages, but no word yet on any plans for that.  However, this may be a good opportunity to do a quick brand review:

• Does your page reflect your brand accurately?
• Has this changed over time?
• Do you need to be concerned if an when the timeline is rolled out for brand pages?  If so, is there someone in your organization that is aware of these possible changes and watching for them?

The biggest risk here is ignorance – when you know it’s coming, you can manage the process and keep aware of what is happening, and make sure that your brand continues to be reflected the way your company wants.

Katryn Communication, Technology, Tips

A few weeks ago, I read (while cringing and smiling) TechCrunch’s list of most despised corporate buzzwords from 2011.  Then I came across this crazy tool calling a Meeting BS Generator – the scary thing is that when you try it out, the results almost always sound like they could be real.  So if you need a break between meetings, check it out, and enjoy.  Then try to figure out what you will say in that following meeting, but don’t blame me if you end up silenced.

Katryn Fun

The International Franchise Association has published their 2012 economic outlook. It’s interesting both for those in the franchise industry, and for any business, because if a business in growing in the franchise sector, it’s probably growing in general. You can see the full study at http://www.franchise.org/2012forecast.aspx or the quick fact sheet at http://emarket.franchise.org/EconOutlookFactSheet12.pdf.

The Coles Notes version is that the IFA expects franchising to grow by 1.9% in 2012 and economic output to grow by 5% in the same year.  However, this outlook for growth is highly dependent on which sector one happens to be in.  The highest expected growth within the franchising sector is in Personal Services (which include educational services, health care, entertainment and recreation, personal and laundry services, veterinary services, loan brokers, credit intermediation and related activities, and personal transportation), followed by Retail Products and Services.  Quick Service and Table/Full Service restaurants are expected to surpass all other business formats in growth in 2011 (not just within franchising).

The report has lots of interesting numbers and charts and is created for the IFA by ISH Global insight.

Lastly, for those who really enjoy statistics (and there are lots of them this time of year), here are the Globe and Mail’s predictions about growth industries for 2012: http://www.theglobeandmail.com/report-on-business/small-business/starting-out/top-5-industries-to-start-a-business-in-2012/article2287411/, or for more similar information about franchising, have a look at http://www.entrepreneur.com/article/222412.

Enjoy the new year, and remember that while the statistics are important, what you do in your own business is equally important and growth challenges can hit any company in any industry, but they’re certainly better than the alternative

Katryn Business Growth, Franchise

What is your motivation behind starting a social media campaign?

Social media is all the buzz; it’s unavoidable whether you are at work or play.  It is extolled online by bloggers and web writers, and is ballyhooed in traditional learning environments like conferences and seminars.

Not only are we constantly being bombarded by social media, we are being sold on it.

Most of the information serves to hype the various platforms and to illustrate how ‘easy’ it is to get up and running.  This hype gets people eager to join in, or feeling like they should join in when they don’t want to.  A critical component has been left out.  The secret weapon behind a successful foray into social media lies in your answer to one question:

What are you trying to achieve?

Without asking this question first, it is easy to get overwhelmed and confused.  Multiple options, peer pressure and media hype can leave you stressed and unsure where or how to begin.  You may shut down at this point, or -worse- jump in feet-first, ending up frustrated and entangled in an unproductive task.

Once you know clearly what your goals are, building an effective social media strategy is almost formulaic – just follow the steps to get to your goal.  Social media is a tool to help you get where you’re going:  it is not an end in itself.

A social media campaign is strategically no different than a traditional marketing campaign: it all begins with specifically identifying what you want to accomplish.

You can’t hit a target you can’t see, and you can’t see a target you do not have. (Zig Ziglar)

This means that before you commit to a social media plan, you need to know what the success measures will be.

• Are you looking for more customers?
• Increased sales from existing customers?
• Are you looking to increase traffic to your website?  If so, why?
• Is it a branding exercise?  A public relations move?
• Are you trying to build credibility with prospects reached by your sales team?
• Are you trying to find strategic partners to work with?

Know what you want to accomplish, and then check out companies that have successfully done what you want to do, and see how they did it.  For example, Blenz Coffee has been extremely successful in getting great PR using social media.  They also use it to increase sales to existing customers and to find new customers.  Do a simple google search for ‘Blenz Social Media’ for some great examples of ways to get achieve business results.

But before you try to jump in, remember the question – what do you want to accomplish? And if you look at the best ways to accomplish your goal, is social media the right tool for your company?

Katryn Best Practices, Business Growth, Technology, Tips

SQUAWK?

Ever been ostrichized by insider jargon?  Then you’ll enjoy this fourth communication tip from Open Box.

Check out the earlier tips if you missed them:

Communication game: tip #1 (working miracles)

Communication game: tip #2 (what goes bump in the dark)

Communication game: tip #3 (what lurks in the seas)

Katryn Communication, Fun, Video Tips

Are you a spammer?

Most companies will answer ‘of course not!‘.  But are you aware of Bill C-28 and the implications it may have for your business – particularly your sales and marketing processes?  There are a lot of good articles online aboutmarketing compliance for email marketing and newsletters, but it’s important not to forget that your sales processes may be affected as well – certainly if you do cold calling to potential prospects.  Here is the skinny to help you avoid being an inadvertent spammer.

Who

Bill C-58 is specific to ‘commercial messages’ – according to some, this does not apply to other types of email messages that are purely transactional or provide information requested by the recipient or in follow-up to a transaction that has occured.  I would love to know if downloading a white paper or other document from a website is considered a transaction for these purposes – if so, the value of content downloads would be reinforced as part of a marketing program.

Basically any company that sends commercial messages needs to be aware of the regulations and evaluate the impact on their processes and how they will ensure compliance

Why

For example, When you are developing sales processes, do you have a cold-calling process where you then follow up by email?  If so, you want to be very aware of the new regulations coming in, and of the contents of Bill C-28.  The penalties are stiff.  Individuals can face fines of up to $1 million, while businesses face penalties of up to $10 million per violation.

What

If you use emails for prospecting, make sure that you either have consent (this can include such things as the prospect having given you their business card or email address, or having published their email address without a statement saying that they do not wish to received unsolicited commercial electronic messages) or that you have an existing business relationship with the customer.

You also need to ensure that your emails include contact information of the sender (including company name, contact name, address and phone number) and a clear and easy way to unsubscribe.

When

One of the key questions about Bill C-28 is when it will come into effect.  The deadline for comments on the draft legislation is September 7th, 2011.  The implementation will likely follow relatively quickly afterwards (i.e. late 2011 or early 2012).

How

Industry Canada has a Q & A page about Bill C-28 that outlines some common questions and answers, but it doesn’t have a lot of detail about how this affects your business.  Check it out for a basic grounding in what the bill covers.

You can find the Industry Canada draft regulations online to read all the details for yourself.

At Open Box, we have always done our best to follow best practices for all newsletters we send out, but after a review of these regulations, we are updating our signatures to include more detailed information (i.e. our address – we used to just have a link to our website), as well as ensuring that all emails to any type of prospect or new connection we have met include an ‘unsubscribe’ link that will flow through to our customer relationship systems.

Katryn Best Practices, Communication, Marketing

From miracles to what goes bump in the dark to what swims in the seas, our communication journey continues.

Learn why Jaws was not a good communicator in this latest episode…

Katryn Communication, Fun, Video Tips

A great quote I came across this week:

An entrepreneur tends to bite off a little more than he can chew hoping he’ll quickly learn how to chew it.

-Roy Ash, co-founder of Litton Industries

It made me laugh, but it’s so true – how can we ever make progress if we don’t do more than we know we can?

At our team meeting this week we were talking about being extraordinary.  Today is not a day for clear answers – rather it’s one for good questions, but biting off a little more than we can chew is often not a bad idea…

What successes have you found from biting off more than you can chew?  And what has made you smile this week?

Katryn Business Growth, Communication, Fun

Continuing on our obsession with effective communication, we move from working miracles to shining a light on dark places with tip #2.   Unexpected things happen when people are kept in the dark.

Katryn Communication, Fun, Video Tips